Did you know that you can create custom metrics within Facebook Ads Reporting? You can. Here’s a step-by-step explanation of how you can do it, too.
How to Create Custom Metrics in Facebook Ads Reporting
5 Ways You Aren’t Using Facebook Ad Reports
Are you using Facebook ad reports to their full potential? Here are five ways you can uncover goldmines of information about your campaigns…
Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers
Are you using Facebook’s custom ad reports? It’s an awesome tool, and here’s your checklist to help you start mastering it today…
Facebook Ads Reporting: Not All Website Clicks Are Created Equal
What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…
Facebook Power Editor: Track and Optimize for Multiple Conversions
With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…
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