The type of social media content that converts best is content that sparks interest and engages viewers. This can include anything from high-quality visuals, to interactive quizzes and polls, to educational blogs and videos. Additionally, highly targeted content focused on specific customer personas can also be effective for conversions.

Popsters tool is perfect for analyzing the content of competitors (and reaction of subscribers) in popular Social networks. It allows you understand the passions of the audience and find the most popular content.
https://uploads.disquscdn.com/images/6f40d48d5ac87ef2b8bd4ba1e71574760064b04f0068adbe28a4162ca3360b79.jpg
It can easily help you to analyze any pages in more than 10 popular Social media and find out the most popular and commented publications, calculate the indicators ERpost and ERday. You can easily filter and sort posts (publications) using multiple filters.

You'll be able to compare any page over by more than 25 metrics in graphic form and learn how to improve engagement and marketing strategy.
I hope it will be useful

If you consider it unlikely, the next thing I’d check to see if the event is set up properly and deduplicated. It may be counting twice.

The attribution is set at the default of 7 days. The purchases result column is showing 125 purchases of that event. But the 7-day click first conversion column is showing 57 purchases. I'm wondering what this means. Based on your blog post, I would think 57 people were responsible for 125 transactions that included this event ticket. But that seems unlikely, given the cost of the event, and the few number of repeat buys that we see in our ticketing software. Am I misinterpreting what the first conversion column means?

It’s worth testing to find what works for you. It can also be an annoyance to customers who already bought the product if they keep seeing the ads for weeks or months.

Bad math on my part. It should have been 28-day click (24) minus 7-day click (13) , which is 11.

Is the below shared statement is correct or I am getting confused?

2. 12 conversions happened beyond 1 day but within 7 days of clicking the ad (24 minus 12).

I am not getting where this 12 is coming, whether it is from "View" or "click" attribution. Please help me.

This setup is far from ideal. Why would you define your Engaged Audience as those who engaged during the past 30 days? It should be the widest net possible. All Website Visitors during the past 180 days. There’s no reason to eliminate some of the engaged people based on page or those beyond 30 days. Then the overlap is easy. If they bought something during the past 180 days, they are an Existing Customer.

Audience Segment is defined as follows
Engaged
– All Visitor, Product Viewers, Add to Cart | 30d
Existing
– All purchaser 180d
– All Purchaser customer list lifetime

Now anyone who is visiting and purchasing for the first time will end up doing the engaged tasks and existing task, what is the cutoff or how frequently does it checks the audience segment.

TIA

The only part I’m still grappling with is when you argue that the lack of audience controls:

"shouldn’t be a problem when optimizing for purchases. If Meta can get you more purchases by ignoring your inputs, that’s a means to an end. (…) I’ve seen this become an issue for leads, too, though it isn’t always. Meta can dedicate a high percentage of my budget on people 55+ because it results in cheap leads. But I’ve also found them to be low quality.

The same can be true with customers even though they paying you upfront! I've run a lot of studies on my clients and it’s not uncommon to find that certain demographics—while having a lower CAC on the first transaction—can come with significantly lower LTV, higher return rates, increased support costs, and other less-than-ideal outcomes.

Don’t get me wrong—I’m fully on board with the idea of leaning on the algorithm and letting it do its thing! That said, I do think we, as marketers, often have access to critical business insights that the algorithm simply can’t consider. For that reason, I feel Meta needs to give us back just a bit more control to help steer things when those nuances come into play.

Oh, and number 10 on my list would have to be the ability to break down Flexible Ads results by creative. I get your point on caring more about the end result and not the creative details, but flexible format is such a practical way to launch and test creatives.

It's super frustrating to add 5-10 very different creatives for a sale event and not be able to tell my creative team which ones worked better so we can iterate on the best concepts on the next big sale and leave the losers behind.

By the way, happy New Year and please keep working on your content, you're one of the best guys around!

Probably still a view-through at that point, but who knows?

Would you think that clicks within carousels, to go to the next image, would also be counted for click sales in this case?

In summary, the advice suggests creating a daily budget that matches the highest CPA you can afford so that the campaign successfully exits the learning phase. Is this still accurate today? (What are the current rules regarding the learning phase?)

Additionally, regarding the section titled "You Have Options": Are these approaches still widely practiced? For example, using remarketing with the "Reach" objective and similar strategies.

I can’t tell you for sure about the necessity of that, but I did have my tech team get that sorted out.

Wow! Very helpful! Lots of intel packed in here. Thank you so much Jon!

Hey, Nick. Affiliate ads are always challenging, but I don’t hate what you suggest. Of course, it wouldn’t be a Traffic campaign if you are going to optimize for the button click. Instead, you would use either the Sales or Engagement objective with the Website conversion location, then select that event you’ve created for the button click. I would then make sure to change the attribution setting in the ad set to 1-day click. It’s not guaranteed success, but it’s certainly worth trying.

As for the awareness campaign along with middle funnel ads, you should always experiment. But I’d caution you that unless this is for a high ticket offer, everything beyond that primary campaign could end up being a waste of money. Just be sure to monitor it.

My theory is that I am sending data back that is more unique than what most of my competitors are sending back, who are optimizing for purchases… which means i am signing up for cheap remnant traffic. I know that the quality of traffic is lower, but that doesn't matter because the vendor doesn't care how many people make it to their sales page. The purchase qualifies them. And I will be tracking ROAS, to make sure that I am profitable.

By the way, I am also planning on using an awareness campaign to introduce myself and a big middle of funnel audience with lots of compelling content that subtly leads to a landing page visit.

I don’t think it’s something to be fixed. It’s just something that should be made clearer. There are improvements that can be made from there, but this is intentional.

Highly doubt it will be fixed. :(

I created an Image Link for a blog, using the 4:5 ratio on Feeds as you suggested (I also provided images for 9:16 and landscape placements). That meant that there was no square crop available.

Whan I went to Page Posts > Ads Posts in order to post the ad to the wall, even though the image was 4:5, it cropped the image as an awkward square when posting to our wall. There was no 4:5 version available in Page Posts at all.

The way around this would be to create a square version too and provide that as one of the placements, then post that on Page Posts. I can't see Facebook rectifying this bug, as they are sunsetting Page Posts.

Glad I’m not the only one! It’s somewhat embarrassing, but I’m also confident that the vast majority of advertisers think the same thing.

The conversion event fired when someone clicked a specific button on my website (which is irrelevant to click vs. view, which is determined by ad interaction). There weren’t any view-through conversions in this case, but that’s reflective of those converting being active participants in the experiment. There were surely other view-through conversions, but not for this specific event.

In my clientes we always compare real CRM leads with those reported by META. Its usually close to 10% error margin with 1-day-click attribution, which seems acceptable. Adding automatic UTM parameters in all ads with information about Campaign, Adset, placement and platform, helps us tracking back sales that happens offline by phone.

QUESTION: Which formats do you suggest to upload for the new "Flexible Ads" option? Is it best practice to create and upload images and videos in all recommended sizes?

When your purchase happens offline, you’re limited in terms of options. Just be keenly aware of the risks and weaknesses involved. If you optimize for link clicks, landing page views, ThruPlay, engagement, etc., the algorithm is prone to searching out the best ways to get you the most actions at the lowest cost. That’s often going to be low-quality actions. So you are feeding your remarketing funnel with low-quality actions.

Always test and be aware of weaknesses.

I still thought it wise to run a campaign with content (videos, blog posts), then retarget those people with a stronger ad (buy now).

If that’s not the case, how do we do it? Do we just dump all of the ads into one campaign and ad set?

No, that’s not going to work. Meta can’t report on conversions in that case, so the optimization for delivery will be confused. There unfortunately is no good or easy solution for this situation.

One question: If you're driving people to an Amazon page, you can't install your own pixel. Do you trust the "maximize conversions" goal in those situations?

One question: If you're driving people to an Amazon page, you can't install your own pixel. Do you trust the "maximize conversions" goal in those situations?

I know you're not fond of 2-step campaigns, but I'm setting up a traffic campaign now with exclusions and no audience expension to target new web visitors, so if will feed my conversion campaigns better with an engaged – but still new customers – audience. Any thoughts on this?

That’s different because Meta isn’t trying to get you a specific action. So there aren’t any built-in weaknesses that it can exploit, as far as I know. But, of course, that doesn’t necessarily make optimizing for reach better.

That’s different because Meta isn’t trying to get you a specific action. So there aren’t any built-in weaknesses that it can exploit, as far as I know. But, of course, that doesn’t necessarily make optimizing for reach better.