One of advertisers’ biggest mistakes is taking Meta Ads Manager conversion results at face value. Here’s a guide to help add context…
Meta Ads Conversion Results: A Guide
5 Most Common Attribution Mistakes Advertisers Make
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
Compare Attribution Settings: Get the Most of Meta Conversion Data
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
How Engaged-View Attribution Works for Meta Advertising
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
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