After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
Uncovering the Reality of Meta Click Attribution
Conversions for Meta Advertising Checklist
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
5 Most Common Attribution Mistakes Advertisers Make
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
4 Most Important Factors That Impact Meta Ads Performance
There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
Compare Attribution Settings: Get the Most of Meta Conversion Data
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
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