Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Conversions for Meta Advertising Checklist
8 Reasons Your Ads Aren’t Converting
If your ads aren’t converting, there are eight primary reasons why. Don’t blame the algorithm. You control these things…
How to Sync Offline Events Using Conversions API
Do you have offline conversion events that need to be passed via the Conversions API? Here’s a simple way that uses Zapier and Google Sheets.
5 Most Common Attribution Mistakes Advertisers Make
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
A Guide to Standard Events, Custom Events, and Custom Conversions
What are the differences between standard events, custom events, and custom conversions? How are they used and set up? Let’s clear this up…
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