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8 Reasons Your Ads Aren’t Converting

March 20, 2024 by Jon Loomer - 3 Comments

If your ads aren’t converting, there are eight primary reasons why. Don’t blame the algorithm. You control these things…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Meta Ads How To, Meta Advertising, Meta Pixel, Performance Goal

5 Most Common Attribution Mistakes Advertisers Make

February 5, 2024 by Jon Loomer - 7 Comments

Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.

Filed Under: Meta Marketing Tutorials

Tagged With: Attribution Setting, Conversion Attribution, Conversions API, Custom Conversions, Custom Events, Engaged-View Attribution, Meta Ads How To, Meta Advertising, Meta Pixel, Standard Events

What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

January 8, 2024 by Jon Loomer - 4 Comments

Now that Chrome has started its that will lead to the eventual elimination of third-party cookies, what does it mean for Meta advertisers?

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Cookies, Google Chrome, Meta Ads How To, Meta Advertising, Meta Pixel

Pass Dynamic Purchase Value With Meta Events

November 29, 2023 by Jon Loomer - No Comments

When you pass value as a parameter with Meta purchase events, what do you do if the total isn’t always the same? You need a dynamic variable.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Events, Event Parameters, Meta Ads How To, Meta Advertising, Meta Pixel

Where Are My Meta Pixels?

September 6, 2023 by Jon Loomer - No Comments

You may have noticed that your Meta pixels disappeared from the usual location in Business Settings. Don’t freak out. There’s an explanation.

Filed Under: Meta Marketing Tutorials

Tagged With: Meta Ads How To, Meta Advertising, Meta Business Manager, Meta Pixel

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For Advanced Facebook Marketers
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