One of advertisers’ biggest mistakes is taking Meta Ads Manager conversion results at face value. Here’s a guide to help add context…
Meta Ads Conversion Results: A Guide
Uncovering the Reality of Meta Click Attribution
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
Conversions for Meta Advertising Checklist
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
First Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
Are Ads Manager Results Too Good to Be True?
Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
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