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9 Ways Meta Can Improve Advertising in 2025

December 30, 2024 by Jon Loomer - One Comment

Meta advertising is constantly evolving, but there are specific ways that it could be improved in 2025. This is a list of requested features.

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage+ Audience, Breakdowns, Meta Ads How To, Meta Advertising

A Guide to Audience Segments

August 5, 2024 by Jon Loomer - 10 Comments

Audience Segments

Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage+ Audience, Advantage+ Shopping Campaign, Audience Segments, Breakdowns

Leverage Audience Segments for Manual Sales Campaigns

June 17, 2024 by Jon Loomer - One Comment

Leverage Audience Segments for Sales Campaigns

When you use Advantage+ Audience, does remarketing happen without suggestions? Do you need suggestions? What about Advantage Custom Audience?

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage Custom Audience, Advantage+ Audience, Audience Segments, Breakdowns, Meta Ads How To, Meta Advertising

A Guide to Breakdowns in Meta Ads Manager

November 20, 2023 by Jon Loomer - One Comment

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you use it, it will be a permanent part of your toolbox.

Filed Under: Meta Marketing Tutorials

Tagged With: Breakdowns, Meta Ads How To, Meta Advertising

3 Recent Facebook Ads Manager Updates

February 1, 2023 by Jon Loomer - No Comments

There were three Facebook Ads Manager updates that you might have missed. Here’s an example of what happened and what you should expect…

Filed Under: Meta Marketing Tutorials

Tagged With: Breakdowns, Conditional Formatting, Instant Articles, iOS 14, Meta Ads How To, Meta Advertising

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For Advanced Facebook Marketers
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  • Blog
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