If you consider it unlikely, the next thing I’d check to see if the event is set up properly and deduplicated. It may be counting twice.

The attribution is set at the default of 7 days. The purchases result column is showing 125 purchases of that event. But the 7-day click first conversion column is showing 57 purchases. I'm wondering what this means. Based on your blog post, I would think 57 people were responsible for 125 transactions that included this event ticket. But that seems unlikely, given the cost of the event, and the few number of repeat buys that we see in our ticketing software. Am I misinterpreting what the first conversion column means?

Bad math on my part. It should have been 28-day click (24) minus 7-day click (13) , which is 11.

Is the below shared statement is correct or I am getting confused?

2. 12 conversions happened beyond 1 day but within 7 days of clicking the ad (24 minus 12).

I am not getting where this 12 is coming, whether it is from "View" or "click" attribution. Please help me.